Donate Responsibly:
A PSA for USAID

Printed Poster

Made with Adobe
Illustrator CS6

Government agencies CIDI and USAID offered a contest to create a poster campaign for their new concept of "Smart Compassion." The idea of Smart Compassion is to encourage people to donate cash instead of goods in the event of an international disaster. Donated physical goods are expensive to ship and rarely fill the specific needs of a foreign region. This poster was made for the contest, conveying the idea that cash is the only kind of donation that can supply every need to people in distress, no matter what region they may be in.