The 2013 Campaign
for the MLK Committee

Multimedia Project Created
with an Interdisciplinary Design Team

Made with Adobe Illustrator
and Adobe Dreamweaver CS6

Every year at ASU, the Martin Luther King Committee works with the graphic design program to create it's annual campaign, changing it every year. My team and I came up with the "I Act On" Campaign. The campaign expresses the importance of turning "action" into "acting," motivating people to take charge of their communities and lives. This was a multi-media project which included screen printed t-shirts, print materials such as brochures, event invitations, bookmarks, and posters, the posters being the main visual element of the campaign. Digital media included a responsive website, a digital program template for events, and web banners and advertisements. My team presented all materials in handbound books for committee members with comprehensive budget for campaign materials.